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ANOTHER BLOG

Discover more about our work, clients and and projects on this blog.

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How to use data to boost your PR campaign?

Using hard data in the Storytelling of our PR campaigns does not mean illustrating them with hundreds of charts and numbers out of context or narrative. While numbers enrich the editorial content and give it more relevance, we must know how to use them and introduce them to our audiences.

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Understanding B2B Public Relations

Communication and public relations activities carried on by companies that are devoted to the sale of goods or services to other businesses, are known as B2B PR.  

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What are digital Public Relations?

The digital era we’re living in has changed the way people connect and communicate. Likewise, communication became much agile and active, making digital channels a great tool to draw more customers or followers.

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The real price of Mexican Influencers

Generally and specifically, LATAM Influencer Marketing is an extremely new model. However, digital influence in countries like Mexico can be traced up to 10 years ago  (Werevertumorro, for example, opened its YouTube channel in 2007, and Yuya in 2008). This mismatch between the power to reach ...

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How to solve a PR crisis?

Every organization is vulnerable to a PR crisis. Evolution of media outlets, digital platforms, and social media have made almost impossible to stay in silence during a crisis situation. Different audiences and stakeholders won’t understand (neither they should have) why there’s no information from ...

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What is the Influencer Marketing and why every single brand should implement it?

In Digital Marketing nothing is more important than optimization. Being able to adapt, change and renew our strategies is indispensable, which also implies adopting new formats and models. Such as the so-called Influencer Marketing and KOL Marketing.

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The importance of having a PR Firm with crisis management expertise

Every company, regardless of their industry or area, are liable to a crisis situation, whether is caused or broadcasted by media outlets. There are different Preventive methodologies and tools to avoid a crisis, but when it happens, a fundamental part of the resolution strategy is the communication ...

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10 Steps to Avoid a Communication PR Crisis

Today, access to information and its management has pushed companies, brands, KOLs, and even public figures to take care of the messages and image they project to society. One false step can unleash a series of unfortunate events that can have a negative impact on their reputation, even to a ...

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Reasons Why the Traditional Press Release Is in Need of Reinvention

There are still too many companies and professionals following the traditional format of a Word document attached to an email. However, it is definitely in need of a drastic overhaul. Here are our top seven reasons on why you need to step up your press release game:

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What is a PR Strategy?

When building a PR strategy it is important to consider the following areas and remember to align everything.

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